Starbucks Swaps Crushed Parasitic Beetle Food Coloring for Tomat-O-Red Dye in Strawberry Drinks

07 July 2012

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We were recently shocked to learn that Starbucks’ strawberry drinks are colored with ‘carmine’ – a dye made from crushed parasitic beetles. Those of us on an insect-free diet can now breathe a sigh of relief, as Starbucks just announced that their products from now on will get that extra splash of red from the vegan-friendly Tomat-O-Red dye. The all-natural color is produced by Israel-based company ‘Lycored’ and it’s – in contrast to carmine – claimed to be a healthy colorant full of antioxidants.

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(Via INHABITAT.)