If you have a spare few minutes, sample the embedded video, which contains an animated view of the nature of human motivation, and the role that it plays in getting stuff done in organisations - from Dan Pink (http://www.danpink.com). Pink's views are especially relevant to Synthetic Biology, where bottom-up organisation, self-motivated efforts and open source technologies are so prominent, compared to the conventional biotechnology field. The animation is great - by RSAnimation (http://comment.rsablogs.org.uk/videos/) after a presentation at the Royal Society for Encouragement of Arts Manufactures and Commerce, London.